Empowering product development with DataVizs
A dashboard in Tableau from a survey to propel a start-up with innovative health products
The business task
Ready, a pioneering Polish startup dedicated to women's reproductive health, wants to make significant strides in the field by introducing innovative products that cater to women's unique needs in the Eastern European region. With a mission to provide holistic solutions, Ready aims to harness data-driven insights to refine their offerings: they conduct a survey to understand the needs of their potential customers. The following business objectives are derived from this task:
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To what extent does cultural perception influence the topic of menstruation among Polish women, and what underlying factors contribute to this phenomenon?
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Can distinctive challenges, independent of healthcare considerations, be identified in the experiences of individuals navigating menstruation?
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What patterns, trends, or habits, characterize consumer behaviors surrounding menstrual products during the menstruation phase?
Key insights
There is a pressing market need for innovative products that proactively address unexpected periods and offer convenient, secure storage solutions.
There is a consumer need for discreet and inconspicuous product designs to alleviate culturally-based embarrassment due to visibility of unused menstrual products in public.
Consumer behaviour presents a compelling opportunity to integrate a 'social network' feature within the menstrual cycle-tracking app developed by the company, fostering user engagement, communication, and a sense of community around shared health journeys.
DATASET LIMITATIONS
The sample consiste dof primarily women aged 18-26 (405/452) due to university survey,
yielding potential college student bias
The sample consisted of predominantly women (448/452),
lacking representation of other genders experiencing menstruation
Non-mandatory questions reduce sample size, affecting statistical strength
Open-ended, translated questions from Polish to English pose transformation errors in unstructured data
Data was collected in 2021, which may limit relevance for evolving consumer needs by 2023
Data-driven outcomes
The data visualization-driven analysis yielded impactful insights, leading the startup to forge innovative solutions for menstrual product convenience and holistic user engagement. These outcomes collectively reflect the startup's commitment to enhancing reproductive health experiences, underpinned by insights that drive user-centric product development.
Inspired by user needs, a waterproof, antimicrobial tampon case was introduced, ingeniously designed to resemble a makeup gadget. This compact case adeptly stores two tampons, ensuring hygiene and discretion while carried within a bag, addressing the long-standing challenge of convenient and discreet menstrual product transport.
In response to users' yearning for connection and insight-sharing, the app underwent transformation and enhancement with two pivotal features:
The Reading Club: An exclusive topic-based forum accessible through app authentication. This facilitates user discussions and knowledge exchange, elevating the sense of community within the platform.
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Observer Functionality: Fostering deeper connections, users can now designate 'observers' who gain insights into their menstrual cycle and mood. This real-time information sharing provides close ones with an understanding of users' behavioral dynamics, fostering stronger emotional connections.
The Reading Club
Observers