Data Analytics projects

Below, you can explore different projects that highlight my expertise in

data collection & cleaning, analysis, visualization, and business intelligence.

User behaviour of smart devices

with R programming language

I conduct an exploratory data analysis of a large FitBit dataset for improving a hypothetical health tracker app. I perform descriptive and regression statistics, as well as data visualizations. As a result, I propose a set of recommended features to be included in the app.

Visual insights of product research

from a dashboard created with Tableau

I leveraged an anonymous survey on menstrual product storage and usage to illuminate market trends. The resulting interactive dashboard served as a powerful tool for a start-up, enabling data-driven decisions that informed product development strategies.

Women's reproductive health

complex querying on SQL

Optimizing marketing campaigns

with historical data in Excel

Through an extensive examination of customer behavior, purchase patterns, and campaign responses, I identifIed valuable insights for optimizing future marketing strategies. I uncovered correlations between customer demographics, product preferences, campaign success, and channel performance.

Graphical abstract_Schwann cells review.png

Data visualization gallery

Explore different formats

Throughout my professional experience, I have created data analytics visualizations and illustrative infographics of complex scientific data to communicate effectively the findings of my work. You can explore here some samples of such portfolio.

Hypothesis testing

inferential statistics with SPSS

As part of my PhD research in Cell Biology, I used statistical regression models to test hypotheses. The resulting conclusions allowed me to publish scientific articles in prestigious peer-reviewed journals, where statistical proficiency is required.